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Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
What are the reasons for the poor quality of early Bolivian coffee?

What are the reasons for the poor quality of early Bolivian coffee?

The early Bolivian coffee was of low quality and the market was very poor. Usually the picked coffee fruit is bumped all the way to the processing plant after a simple peeling treatment. Due to the imperfect infrastructure, the traffic is underdeveloped. Coffee farmers have to overcome the rugged mountain road and transport the beans to the higher altitude area of La Paz for washing. If the coffee fruit can not be delivered to the processing in time

2016-06-27
In the history of fine coffee, coffee first appeared on the table as a kind of wine.

In the history of fine coffee, coffee first appeared on the table as a kind of wine.

Coffee first appeared on the table with wine and spirits in the early 17th century, when Europeans began to try to drink coffee. People have long known the nutritional value of beer. According to the book Food, Energy and Entertainment in British Agriculture by Cambridge Press, in the second half of the 16th century, a male mill worker drank an average of 4 quarts of beer a day.

2014-10-17
Coffee harvest time of coffee beans in the main producing areas of the world

Coffee harvest time of coffee beans in the main producing areas of the world

Regional harvest period Brazil from May to late June Colombia from October to late February of the second year, China and the United States, from October to late February of the second year, mocha, from early October to late January of the second year, Africa Robsta, from early October to late January of the second year, Arabica, Africa, from early October to late January of the second year, Indonesia EK-1 from March to late May, to ensure that coffee cherries remain unchanged.

2014-09-13
Which countries drink the most coffee per capita?

Which countries drink the most coffee per capita?

Walking around the streets of the United States, you will immediately feel that the United States is a country immersed in coffee: a Starbucks can be found on almost every street corner; McDonald's is turning into McCoffee; Duncan doughnuts are also becoming the most frequented place for breakfast. As you all know, these world's largest coffee chains all originated in the United States, so the United States has become the largest in the world.

2015-05-18
Hand-brewed coffee

Hand-brewed coffee "slowly refined"

Weigh the roasted fresh coffee beans, pour them into the bean grinder, the movement runs, and the fragrance of beans is instantly wanton opening in the air. I like to grind beans and make coffee in the early morning. The flow of the thin-mouth pot is slow and graceful, as if gently opening the curtain of the day. I always feel that the matter of making coffee by hand has an awe-inspiring sense of ritual, as if waiting for the sunrise to be as excited, small and surging. Every

2014-08-05
ICE Arabica coffee futures fell to a five-month low

ICE Arabica coffee futures fell to a five-month low

Dec 26-ICE Arabica coffee futures slipped to their lowest since late July amid volatile trading Friday as traders settled and liquidated long positions ahead of the New Year, while raw sugar and cocoa futures also fell. ICE U.S. soft commodities trading was generally light on Friday after Thursday's Christmas holiday market close. ICE coffee, cocoa and sugar futures markets remain closed in Europe

2014-12-29
Where on earth does coffee come from?

Where on earth does coffee come from?

Around 900 AD, when a shepherd in the Cafa region of Ethiopia was grazing in the mountains, he found that the sheep were competing for a kind of red berry. After eating, the sheep were jubilant, and the shepherd was worried all night that his sheep had eaten some harmful food. Who knew the sheep were safe and sound the next day. This unexpected discovery prompted the shepherd to collect this wild fruit and boil juice to quench his thirst.

2014-05-27
Where on earth does coffee come from?

Where on earth does coffee come from?

Around 900 AD, when a shepherd in the Cafa region of Ethiopia was grazing in the mountains, he found that the sheep were competing for a kind of red berry. After eating, the sheep were jubilant, and the shepherd was worried all night that his sheep had eaten some harmful food. Who knew the sheep were safe and sound the next day. This unexpected discovery prompted the shepherd to collect this wild fruit and boil juice to quench his thirst.

2016-10-14
The Creative Cafe recommends cafes without toilets

The Creative Cafe recommends cafes without toilets

This cafe, which I still can't name, is probably the earliest one to open on Fuzhou Road. You can drink a hot latte before eight o'clock, order a special breakfast, cheese croissant, or raisins. Occupy a window seat on the second floor and type in front of the computer all day. Maybe because there is no bathroom, the business of the cafe is not good, and there won't be a few guests on the second floor.

2014-12-24
Coffee healthy living gastrologist recommends drinking coffee to tonify the liver

Coffee healthy living gastrologist recommends drinking coffee to tonify the liver

Many people with liver disease will ask me what kind of food they should avoid. From the perspective of medical research, smoking and alcoholism will increase the risk of liver disease deterioration, so tobacco and alcohol should never be touched. But in addition, a number of recent studies have found that drinking more coffee is good for the liver. A cup of coffee a day is less likely to develop liver cancer as early as 1998, a Japanese survey found that at 10,000

2014-10-28
Planting techniques of Coffee

Planting techniques of Coffee

First, planting time: April 15-25 period. Second, planting location: plain, hillside, wasteland, front and back house, forest and fruit tree seedlings can be planted, but should not be planted in tall trees or other unventilated places. Third, herbal coffee does not like flood and fertilizer, conditional planting can use farm manure, during the growth period, it is best to irrigate 1-2 water during the growth period, absolutely do not allow the use of all kinds of chemical fertilizers and

2014-07-08
Hand coffee

Hand coffee "slowly refined" Coffee Life Coffee basic knowledge

Weigh the roasted fresh coffee beans, pour them into the bean grinder, the movement runs, and the fragrance of beans is instantly wanton opening in the air. I like to grind beans and make coffee in the early morning. The flow of the thin-mouth pot is slow and graceful, as if gently opening the curtain of the day. I always feel that the matter of making coffee by hand has an awe-inspiring sense of ritual, as if waiting for the sunrise to be as excited, small and surging. Every

2015-03-24
Take an inventory of 10 unexpected tips for longevity. Can drinking coffee at breakfast help you live longer?

Take an inventory of 10 unexpected tips for longevity. Can drinking coffee at breakfast help you live longer?

1. Look in the mirror naked and have a good physical examination in front of the mirror, which helps to detect early symptoms of diseases such as skin cancer. Self-examination should cover all parts of the body from head to toe, including hair, nails and mouth. two。 As far as possible to avoid taking X-rays will produce a certain amount of radiation, whether it will cause long-term harm to the human body, there is no final conclusion. But before that, the most

2015-08-25
Hand-made coffee withdrawal

Hand-made coffee withdrawal "slowly refined" coffee life

Weigh the roasted fresh coffee beans, pour them into the bean grinder, the movement runs, and the fragrance of beans is instantly wanton opening in the air. I like to grind beans and make coffee in the early morning. The flow of the thin-mouth pot is slow and graceful, as if gently opening the curtain of the day. I always feel that the matter of making coffee by hand has an awe-inspiring sense of ritual, as if waiting for the sunrise to be as excited, small and surging. Every

2015-05-12
Planting techniques of herbal coffee

Planting techniques of herbal coffee

First, planting time: April 15-25 period. Second, planting location: plain, hillside, wasteland, front and back house, forest and fruit tree seedlings can be planted, but should not be planted in tall trees or other unventilated places. Third, herbal coffee does not like flood and fertilizer, conditional planting can use farm manure, during the growth period, it is best to irrigate 1-2 water during the growth period, absolutely do not allow the use of all kinds of chemical fertilizers and

2014-06-17
Coffee from abroad to China

Coffee from abroad to China

Coffee originated in foreign countries. In the early days, only some wealthy middle-class or above families could afford it. It was only in the last century that coffee became popular in our country.

2014-07-23
The growth process of coffee

The growth process of coffee

First, planting time: April 15-25 period. Second, planting location: plain, hillside, wasteland, front and back house, forest and fruit tree seedlings can be planted, but should not be planted in tall trees or other unventilated places. Third, herbal coffee does not like flood and fertilizer, conditional planting can use farm manure, during the growth period, it is best to irrigate 1-2 water during the growth period, absolutely do not allow the use of all kinds of chemical fertilizers and

2014-08-12
Which countries drink the most coffee in the top ten?

Which countries drink the most coffee in the top ten?

Walking around the streets of the United States, you will immediately feel that the United States is a country immersed in coffee: a Starbucks can be found on almost every street corner; McDonald's is turning into McCoffee; Duncan doughnuts are also becoming the most frequented place for breakfast. As you all know, these world's largest coffee chains all originated in the United States, so the United States has become the largest in the world.

2015-12-03
What is coffee beans? How to grow beans in English

What is coffee beans? How to grow beans in English

Coffee beans, like cooking, have to go through the process from raw to ripe in order to produce drinks with unique aroma. From the early refreshing function to today's taste buds enjoyment, ** domestic ** from Starbucks to boutique coffee shops, a bridge-like concept has been proposed, that is, fresh roast! Whether it's information I've received since I started or cursory research

2016-06-20
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